T-Mobile has mastered the art of the Flash Mob like no one else, with their “Life’s For Sharing” campaign. With 8,748,051 views and counting, this Welcome Back spectacle at Heathrow Airport is one of the most popular flash mob videos on YouTube to date, topped only by the Christmas food court Hallelujah chorus flash mob (by alphabetphotography.com) and the the mock Royal Wedding (also by T-Mobile). Why do people love these so much? Why not?! They make you feel good! And hello, life IS for sharing. So share away, and happy Friday. Oh, and have a safe and happy Memorial Day weekend.

Last night as I was watching the Dancing With the Stars Finale, this commercial came on telling the story of Lady Gaga and how she stays connected to her fans by using the web. Even though I am not a Little Monster, as her fans are called, I have to admit: I was moved. “The web is what you make of it,” ends the commercial, and it’s true. The web is simply a tool, but a powerful one, that has enabled the world to connect in ways they were never able to before.

This aspect of connection is a huge one for all of us humans with emotional needs. The web has given us a platform to interact and communicate with others on a grand scale, fulfilling a need in us that perhaps couldn’t be met in one way or another in our daily lives.

This is huge for celebrities and fans alike, because now – through tweets, status updates, comments, and the like – they are actually a part of each other’s lives, whereas before they felt so much more distant.

Take Lady Gaga for example. She was the first artist to reach 1 billion views on YouTube; she beat President Barack Obama to 10 million Facebook fans (she now has close to 35 million); and most recently, she was the first Twitter user to acquire 10 million followers (source: Mashable.com). Lady Gaga communicates directly with her fans; they know they will get something in return for their investment in her.

Of course, Gaga does have an entire marketing team behind her. But it is her direct involvement and ongoing dialogue with her followers that makes her such a phenomenon. The web is what you make of it, indeed.

GagaVille

It was USA versus the world in CBS’s “Clash of the Commercials” this week, which pitted “The Force”, VW’s uber-popular Super Bowl commercial, against “Walk in Fridge”, Heineken’s hilarious commercial from the Netherlands. They were both top vote getters in their categories, but ultimately the cute factor triumphed. When you combine a mini Darth Vader, John Williams’ timeless Star Wars score, and a touching father/son moment, you just can’t lose. Watch both commercials below.

Jefr Tale releases his latest hit Start Again on 16th Street Mall in Denver, CO. Jefr Tale will be headlining at the Big Bang Colorado music festival this weekend. bigbangcolorado.com

Here is a quick look back at our time at SIA 2011 in Denver Colorado.  We were extremely impressed by inovation and technology that is going to be released next season.  The snow sports industry is definitely way ahead of the innovation curve.

ome elves crash Santa Con in New York City to protest the unethical treatment they receive at the North Pole.

I love the energy and the enthusiasm these guys have. I wonder what they would do if we gave them some Clvr toys to play with. Any suggestions?

On Nov.13 2010 unsuspecting shoppers got a big surprise while enjoying their lunch. Over 100 participants in this awesome Christmas Flash Mob.

This flash mob was organized by http://www.AlphabetPhotography.com to wish everyone a very Merry Christmas!

Special thanks to Robert Cooper and Chorus Niagara, The Welland Seaway Mall, and Fagan Media Group.

A historic moment for birds and pigs everywhere.
Taken from the Israeli comedy show ‘Eretz Nehederet’ ( A Wonderful Country).

Ez Grill steps up with a destructive and addictive video for us this morning. What you really have to love is their ode to green grilling on their site:

Environmentally Friendly

Just because The Original EZ Grill is a portable, convenient way to grill doesn’t mean it has to be at the expense of the environment. We go to great lengths to make sure our portable charcoal grill is environmentally friendly in every way so you can enjoy outdoor cooking the green way.

It is estimated that greater than 97% of the 360,000-plus tons of BBQ charcoal used every year in the United States comes from unsustainable sources.

The Original EZ Grill is the ultimate green griller because:

• Does not harvest virgin wood to produce its charcoal
• Is made from 100% natural charcoal dipped in mineral oil and does not contain chemicals such as sulphur, borax, petroleum or sawdust which can alter the taste of your food
• Container is made from recyclable aluminum, minimizing landfill waste
• Uses little packaging and is made out of recyclable paperboard